What We Should Do To Rank First In Google Search Results?

Introduction On “What We Should Do To Rank First in Google Results?”:

Nowadays ranking first in google search results is very important. It is very much important to rank first in google results as every people or the maximum number of people will log into it. Ranking first helps small and medium business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.  Ranking first on google search engine results pages (SERPs) helps the target audience to discover your website. CTR study revealed that the first three search results of the google page get 55% of all viewers attention. This clearly shows how much it is important for your website to rank on top in google search results. It is crucial for increasing awareness and driving more traffic to your website. To achieve this we have to put our maximum efforts. So now here we are going to see how we can achieve it!

Brief Explanation:

Things to do is:

1. SEO (Search Engine Optimization)

1. On-Page SEO
2. Technical SEO
3. Off-Site SEO
4. SMO (Social Media Optimization)

Explanation:

The important factors to rank first in google results are

1. Content
2. Familiarity
3. To make google to know about it

To make the content interesting and knowledgeable the best way is SEO and SMO as mentioned above. There are various search engines such as google, yahoo, bing etc.

These search engines helps us to gain more knowledge on various topics which helps us to create interesting content. SEO is used to collect various types of information such as academic, images, videos, news etc. There are three types of SEO as mentioned above.

On-Page SEO:

On-Page SEO helps to optimize an individual page on your website. It helps search engines to understand the topic of the content and make sure that the website is a valuable source that people would want to find.This type of SEO includes finding the best keywords for your content, creating an awesome content, keyword optimization etc. The techniques for on page SEO are listed below.

• Use super short URL’s
• Include your keyword in URL. 
• Use LSI keywords
• Publish long content
• Optimize your title tag for CTR (Click Through Rate), For CTR, 
  • Provide headlines with numbers
  • Add brackets and parentheses to your title

e.g.: 12 ways to be physically fit [workout plan]

• Use external links and internal links
• Maximize website speed
• Use multimedia

Technical SEO:

Technical SEO helps in the non-content elements of your website. It is used to improve a site’s back end structure and foundation. Technical SEO improves your website’s readability and makes it easy for search engines to move forward and understand the website, also it provides a good user experience, which helps search engines to identify the website is high quality. User experience is very important for readers and, also can affect the traffic and engagement rates. Technical SEO helps in website speed, indexing, website design and architecture, security, structured data, indexing, crawl ability and mobile-friendliness. Technical SEO person helps in various ways.

• Nobody stealing your content on other areas online
• Making sure nothing is broken
• Crawling the website monthly or biweekly basis to make sure that everything is in the correct spot.
• If you are not ranking for a keyword or something disappears, you can call them as they are monitoring the website to make sure that once you have created a massive amount of traffic from google, it doesn’t totally disappear at some point.
• In addition, a technical SEO person will make sure that you are ahead of the curve from a structural perspective. So things like making sure your website is on https and it is secure.

Off-Site SEO:

Off-Site SEO is used to strengthen the influence and relationship of your website with other websites. It also helps to build a website’s reputation and authority. The factors help search engines see that a website is a proper search result because it is from a reliable, reputable and trusted source.

SMO is similar to SEO which is an interesting way of collecting information for our content using social media outlets. We can collect information of any products, brands etc or also it is used to create an awareness. SMO gives a tremendous amount of publicity and that makes more people to look for it. SEO and SMO both are the best routes to create a demand and traffic for your website.There are three types of google search results. The techniques for off page SEO are listed below.

• Quality of links should be high
• Linking text is important
• It is important to monitor how long those links are linked (History of links)
• Find content with lot of inbound links (backlinks) 

SMO:

1. Optimize your brand’s social media profiles.
2. Encourage your social media followers to link to your website.
3. Don’t forget images when developing your content strategy.
4. Implement Open Graph tags on your website.  
5. Measure your social media performance and improve your content strategy.
6. Use social listening to discover new opportunities with keywords you have planned for SEO.

SMO Strategies:

1. Set social media marketing goals that align to business objectives.
2. Learn everything you can about your audience.
3. Research the competition.
4. Conduct a social media audit.
5. Find inspiration.
6. Create a social media content calendar.
7. Test, evaluate, and adjust your strategy.

Paid Results:

The search results on the top and bottom of the google search results first page with a small “Ad” icon are the paid search results. Here people pay google to show their website on the first page.

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Local Results:

Local results in google page will be displayed when you search for a keyword with a location. This local results are used for a small scale businesses within a particular location.

Organic Results:

Organic results will be displayed below the paid results or also sometimes below the local results. Organic google results are free where google rank it according to the usage of keywords, website design, interesting content and other factors.

To get ranked first in google organic search results, choosing your keywords are very important. There are three types:

Short tail keywords:

Short tail keywords are keywords with one word or two words. The search volume will be high in these type of keyword with more and more results and also it has a very high competition. These type of keywords will not be helpful to be ranked first in google search results.

In short,

1-2 words, very competitive, high search volume

E.g: aspirin

Medium tail keywords:

Medium tail keywords are keywords with two to three words. Here the search volume will be decent when compared to short tail keywords. The competition also will not be high here when compared to short tail keywords. 

In short,

2-3 words, moderately competitive, moderate search volume

E.g: aspirin side effects

Long tail keywords:

Long tail keywords are keywords with more than three words. The search volume and the competition will be low for the long tail keywords. So this will be the best to choose to rank top in google search results.

In short,

3+ words, less competitive, low search volume

E.g: What are the side effects for aspirin?

Make google to identify your website through your efforts, interesting content, subscribers etc. Hundreds of people will create pages on your content. In those pages your way of presenting your content should attract the readers. It will help you to get more viewers or readers. The viewers should be satisfied with your way of presentation. We must create a high quality website. Updating the website and the content in it is very much important and also be aware of the competitors. 

High quality website should contain

Awesome page design:

The design of the web page should be attractive which brings more viewers to your website. 

Content presentation:

The content of your website should be accurate, clear, and presentation should be unique when compared to others as many people would have published the same content.

User friendliness:

The website should be user friendly which means ease of navigating pages, easy to get information for the users, easy to understand the concept etc. The user should be able to perform their needs easily and quickly.

Attraction:

The website and the content of your website must be attractive and possibly unique. So you gain your top rank in google among your competitors.

Trustworthy:

The website, pages and the content in it should be true to your knowledge and should be trustworthy that it doesn’t contain any false information which makes people to get into trouble also us.

Provided information should be accurate:

Always make sure the provided information should be accurate up to the maximum.

Customer help center through mail, chat or call:

If customers, viewers or subscribers need any help related to your content you should be able to help them immediately either through mail, chat or call. This makes people to gain confidence and trust.

Make it optimized for mobile:

Mobile optimization is very much important to your website as nowadays maximum number of people use mobile for their convenience. This way you can reach more people which also helps your website to rank on top in google results.

Enhanced information:

Providing enhanced information or supplementary content in your website helps people to understand your concept better. It increases your sales opportunities, also increases your availability to make sales. The content that is on your website helps the  customers to get the information they need and satisfy them with the benefits of your services.

Reputation:

Reputation is the most important factor to gain top rank in google search results. Reputation is the way for the people to identify and to get to know about your website. It builds trust in your customers to reach you. 

Speed:

Be concerned about  the navigating speed of your website which will be comfortable for users. Website performance is the most important because customers generally think load times are slower than they actually are. So you need to do everything possible to make your website load as fast as possible.

Backlinks:

Getting links from other websites will provide a weight for your website and are more helpful to rank on top in google search results. Backlinks are links that are directed s towards your website. It is an important factor for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider in their results pages for a search query.

Also there are many more qualities we should look for to create a high quality website.

Image optimization:

Always use images in your website which is very important. Find the right image. To optimize your image you have to choose the right file name, the right format,

scale for image SEO, use responsive images, reduce file size, add the proper caption, alt text, title text, image structured data, alignment, open graph etc. 

Conclusion:

Creativity is more important to keep your website active. Unique website design, unique content, the way of presentation are the best way to reach on top of the google search results. Ranking first in google search results indicates that the search engine perceives you as a trusted source of information. It acts as an approval and indicates the value of your brand. SEO and SMO are the tools that focus on directing organic traffic to your website from the search engines. It helps your website to rank on top of Google’s first page search results and allows to stay there. This increases the visibility to your website and brings more customers to your website.