Best App KPIs For The Ultimate Processing

 

Did you know that consumers download apps to their phones over 178 billion times per year? That’s stark competition if your business is trying to breakthrough with an app of its own, but you can still come out on top with a functional end product.

 

Developing an error-free app sounds simple enough, but anyone in the field knows otherwise. Once the program is built and deployed, it requires constant monitoring of key performance indicators (KPIs) to stay a step ahead of the competition.

 

Wondering which KPIs require the most attention? Stick with this list and you can make a lasting impression on your audience with a reputation for stable apps.

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Glitches and Crashes

 

The first KPI to monitor is the number of glitches and crashes your app has. This gives you immediate insight into your program’s functionality, keeping you in the loop when errors become a common occurrence.

 

While you can’t avoid glitches or crashes 100% of the time, staying on top of them can help you keep their happening down to a minimum. To do this, you’ll need to monitor your error logs. That requires software for monitoring all of your logs, one that can isolate your apps errors for your team to fix.

 

Session Length

 

How long are users staying on your app once they open it? That’s session length, and it gives you an incredible insight into how much value users receive from your app. This KPI is linked to revenue, with longer session times leading to increased revenue.

 

If you find that your session times are declining or already short, then something is causing users to close out of your app. That could be pop-up ads, errors causing a poor experience, poor navigation features or a simple lack of value. Fixing the issue is case dependent but identifying it is key to success.

 

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Load Times

 

Session length can tie directly to another KPI, the average time it takes for your app to load. Slow load times can send users heading to your competitor, showing that you need to optimize your program for success.

 

The first issue to check when dealing with slow load times is oversized media files within your app. Larger files mean longer load times, which can be solved with compression programs. However, slow speeds might also be related to your server. If your server is the case, then you’ll need to find a higher quality host that can handle spikes in traffic.

 

User Operating Systems

 

Another key KPI to keep your eye on is the operating system consumers use to access your app. Crashes and glitches can sometimes be traced back to particular operating systems. Isolating one or more as the cause can help you modify your app to avoid these errors.

In many cases, the issue is trying to create an app that runs on Android and iOS. If that sounds familiar, then work with one of these systems at a time. Releasing on Android first then iOS gives Apple users something to look forward to, while still putting your app on the market.

 

Average Revenue Per User

 

This simple KPI is measured by your total amount of revenue divided by the number of people who use your app. What it shows is whether your marketing elements are working and can help your teams decide which steps to take next.

 

You might find that one form of marketing, like paid upgrades works better than another in-app purchase. This KPI is also essential in receiving third-party revenue from advertisers. The higher your average revenue per user, the more money companies will pay to advertise within your app.

 

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Never Stop Optimizing

 

There’s a misconception that creating an app ends once it is placed on the market, but this couldn’t be further from the truth. Your program needs continual optimization, maintenance, and care if you want it to compete in the market. Once consumers view your app as outdated or glitchy, it can be game over for this source of revenue.

 

To keep your revenue flowing and users flocking in, you and your teams must monitor these vital KPIs. Each KPI listed above covers a wide variety of bases for error resolution, uptime optimization, and when an update is necessary. By continually maintaining your app, you can stay ahead of the competition.