3 Ways How Cloud Computing is Changing IT and Internet Marketing

It could be apt to say that ‘IT personnel have their heads in the cloud,’ although not in the idiomatic sense of the phrase. This is because, in recent times, cloud computing has made a significant impact on IT and business operations. Traditional methods of building an IT system or setting up a marketing strategy have proven to be costly and time-consuming and so, sticking to these methods would be unfavorable to organizations.

What is Cloud Computing?

In simple terms, let us use the analogy of a cloud in the sky. The sky is open to all and so the water that comes from it can benefit many individuals. It is about the same concept applied to this technology. With cloud computing, many systems are linked, and data can be accessed from a central source (the cloud), not necessarily from your computer or a remote server.
You can see it as an internet-based computing technology providing several services to users; storage, applications or servers. This means that data would be accessed not just from any location, but also through any device that supports the use of the internet.

Cloud computing brings several benefits to its functions. It is now considered as one of the factors of that influences the success of online activities. For example, it can influence your SEO strategy positively. If you are conversant with SEO, you would be aware that search algorithms consider several factors on a web page for search ranking. Website owners may utilize an SEO checker tool to keep their pages in check.

With cloud hosting, however, several SEO requirements like page speed is covered. With the aid of cloud computing, your website can be available at several locations, making it easy for web pages to load faster. As regards responsiveness to mobile gadgets, it enables web pages to convert quickly to mobile friendly versions. There are other ways that cloud computing has influenced activities today.

#1. Cost Effectiveness

With traditional methods, more physical hardware was needed and companies were prone to data loss. Damages to hardware could be detrimental to the company as recovery would entail sacrificing more time, energy and resources; in some cases, data might be permanently lost. To curb this traditionally, having even more hardware was necessary in order to backup relevant data. This proved to be costly.

With cloud computing, however, the cost of recovery or setting up backup procedures is covered. This is not limited to the IT world but is also beneficial to individuals and companies across different industries.

As regards online marketing, cloud computing is responsible for making it a lot easier for both large and small-scale businesses to carry out online activities. You can easily set up a digital marketing strategy with the required tools which are made available to you on the World Wide Web. All you might need is a fee to enjoy this.

Companies like WordPress provide templates for website and woocommerce store development and this can be accessed from anywhere. Cloud computing technology provides cost-friendly methods.

#2. Productivity and Speed

With cloud computing, the productivity of employees has been enhanced. This is due to the better accessibility of information. Everyone gets to reach the same information whether at work, home or across farther locations. To a great extent, this kills time wastage and enhances easy collaboration among employees.

With an elimination of the time consuming and sometimes unsecured process of exchanging emails, a streamlined process is been created. Everyone can access files from a central location thus improving business activities. It has become faster to upgrade and add applications/services to your business without having to go through delays that could accompany the arrival of new equipment and its installation. This is beneficial to the efficiency of online marketing too.

#3. Scalability

The concept of scalability refers to the expandable quality of Cloud Computing systems. Cloud computing provides services that enable web applications to scale up and handle more load. This has particularly been beneficial to website owners.

With technological changes, the online community is characterized by an ever growing population. Websites and applications can garner popularity leading to an influx of traffic. Where websites or applications are slow, this can leave a negative impression on users about your service. Scalable web applications have helped to handle such traffic.
Scalability could be vertical or horizontal. Vertical scaling would imply adding more power to what is in existence. It could be more memory (RAM), more powerful processors or faster storage. Horizontal scaling is quite complex; it entails adding more servers in order to share the load among multiple machines. The overall benefit of this feature is that the IT requirements of your business can be upscaled or downscaled to suit the prevailing need. Organizations can now rely on managed cloud centers which are maintained by cloud experts.

Cloud computing is making impactful changes in the IT and internet world. As technology continues to advance, cloud computing continues to offer more competitive advantages to organizations. It has proven to be beneficial to SEO strategies too. It positively influences your website speed which one of the requirements indicated by an SEO checker tool.